
Welcome to “This, Not That: Off Base” — Your Guide to Healthier, Smarter Choices
Living in Okinawa offers an exciting opportunity to explore local farmers markets and supermarkets for fresh, organic, and nutrient-dense foods. But it can also be overwhelming to navigate the array of options, especially with the language barrier and cultural differences. That’s where we come in!
On this page, we’ll guide you through making healthier, cleaner swaps for everyday grocery items found off base — whether you’re strolling through vibrant farmers markets, perusing local supermarkets, or discovering hidden gems in smaller shops.
From produce to pantry staples and personal care, we’ll show you how to make mindful choices that align with your values and your budget.
Ready to shop smarter? Let’s start swapping!





Looking for even more options?
Check out the This, Not That: On Base & Online page for expanded alternatives you can find without leaving base or have shipped straight to your door.
Feeling Crafty?
Head over to the DIY Self-Care & Cleaning page to learn how to craft your own products with easy, natural ingredients—many of which can be found at local markets and shops off base.